Prudential announces draw for $25,000 life insurance policy


NEWARK, NJ, September 1, 2022 – Prudential Financial, Inc., is celebrating Life Insurance Awareness Month with a $25,000 life insurance policy contest and partnering with Tiffany Aliche, aka “The Budgetnista,” to give away a free webinar focused on the benefits of life insurance.

September is designated as Life Insurance Awareness Month by the non-profit organization Life Happens to educate consumers about the vital role life insurance plays in an overall financial protection plan.

Those who enter Prudential’s contest have the chance to win a $25,000 life insurance policy, allowing them to experience the various benefits a life insurance policy can have on their financial security. To enter the contest, go to

Salene Hitchcock-Gear, president of individual life insurance at Prudential, says life insurance can be a smart, easy and affordable way to replace income, reduce taxes, provide funds, supplement retirement and to provide future generations with financial security.

“We’re excited to help educate consumers about the protection a life insurance policy can provide,” says Hitchcock-Gear. “Life insurance does more than provide survivor benefits. It’s a dynamic tool that can work with savings and investment strategies to provide a foundation for achieving your goals, your way. We believe everyone deserves this.

In a recent survey conducted by LIMRA, nearly 42% of respondents said they were somewhat or not at all knowledgeable about life insurance, with 106 million adults saying they needed life insurance, or more. To make buying easier, Prudential has introduced an automated service that can offer a policy online in minutes, making life insurance more accessible than ever.

To educate more people about the benefits of life insurance, Prudential is joining forces with Aliche, founder of popular financial education company The Budgetnista, for a free webinar about life insurance and its fundamental role in financial protection.

“I’m proud to partner with Prudential, a company that recognizes the role a life insurance policy can play in planning your financial future,” says Aliche. “I want people to understand that if you’re new to buying life insurance for the first time, there’s nothing wrong with starting small. Over time, as your needs change, you can review your financial plan and adjust your life insurance coverage to ensure you have the right level of protection.

Aliche will host the free webinar Be good with life insurance Thursday, Sept. 22 at 7 p.m. To register, visit Webinar Registration – Zoom.



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