Life Insurance Pioneer Ethos Adds Wills and Trusts with Acquisition of Legaltech Innovator Tomorrow Ideas


SAN FRANCISCO, January 13, 2022 / PRNewswire / – Ethos, the Largest Term Life Insurance Provider in the United States, Completed the Acquisition of Seattle startup Tomorrow, which democratizes access to essential financial instruments such as wills and legal trusts, for free.

Tomorrow’s Platform makes Wills and Trusts accessible and affordable for ordinary American families through its iOS app and web experience, offering similar legal instruments that a wealthy population typically gets from a specialist attorney. Ethos’ acquisition of Tomorrow continues its commitment to helping families protect what matters most and prepare for the future.

“Ethos has created the best life insurance buying process there is, but no existing life insurer has a decent customer experience after purchasing the policy. From now on, Ethos will offer our policyholders easy access to these important financial planning tools. “ noted Pierre Parcel, co-founder and CEO of Ethos.

Launched in 2016 with a mobile app that made it easy for families to create a will for free, Tomorrow has since added important additional tools that allow users to create documents that establish family roles as guardian, executor, or trustee; create health care powers of attorney and directives; list the assets; buy life insurance; and more. The company has seen its usage skyrocket, with more than 600,000 users creating legal wills. Ethos will start offering fonts through the Tomorrow app by mid-2022.

“Tomorrow’s goal of creating a fast, easy and transparent way for people to secure their financial future and protect their families is directly in line with Ethos’s goal of protecting the next million families,” Colis said. . “We were impressed with the customer focus and the team’s product platform – having digitized a traditionally slow paper process – and we are delighted that the Tomorrow team is joining us. “

“Tomorrow and Ethos share the belief that bringing financial freedom to everyone requires reinventing the business models and the technology stack that will make change possible. Everyone deserves a simple and effective way to protect their family, and our shared vision made it a natural fit, “mentioned Dave hanley, CEO of Demain. “Together, we will be able to help millions of families plan for a secure future and make a meaningful impact in the world.”

Ethos has experienced significant growth and issued over the years 13 billion dollars life insurance coverage last year. In 2021, Ethos was valued at $ 2.7 billion after having noted $ 400 million of Sequoia Capital, Accel, SoftBank Vision Fund 2, GV, General Catalyst and Roc Nation of Jay-Z. Both revenues and users grew over 600% year-over-year in 2021.

Ethos has offices at Austin, San Francisco, and Singapore, and team members in 35 states and four countries.

About Ethos

Ethos is a technology company. We make it easier than ever for everyone to protect their family with life insurance. Ethos has created the most advanced proprietary technology in the insurance industry, breaking down traditional barriers to life insurance by developing instant and accessible products that make it easy for everyone to protect their family with online life insurance, in minutes without any medical examination. We issue billions of blankets every month and invaluable peace of mind for our families every day. Ethos is a global company, with offices in Austin, San Francisco, and Singapore. To learn more, visit

About tomorrow

Tomorrow is a mission-driven tech company dedicated to helping all families make long-term financial and legal decisions together for the first time, in one easy-to-use app designed to help them plan for their future. Tomorrow provides its users with legal wills, revocable living trusts, healthcare guidelines and powers of attorney, creating using an intuitive user interface that ensures its clients make informed decisions about their business. ‘to come up. Tomorrow is a Seattle business. Learn more about



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