Finally, an insurance policy that understands the culture


Understandably, insurance and culture do not usually go well together due to opposing viewpoints and approaches to the Nigerian way of life. These cultural beliefs prescribe leaving the risks of life in the hands of the divine and supernatural being who protects all. These beliefs are in contradiction with insurance, which encourages you to bet on these risks in order to be rescued in the event of an occurrence.

However, it is important to note that people want the same things despite these differences – a better life for themselves, their loved ones, and the opportunity to show their love to the people who matter.

Africans are deeply rooted in culture; we live, speak, act and show it in everything we do. It permeates everything we do, from greetings to reverence or honor, especially to families and loved ones. As Africans, our respect for family transcends living together.

The love for family is so strong and deep-rooted that even the indomitable of death cannot deflate it. We are very keen to show reverence to our deadly lost loved ones, that the African would do his utmost, sparing no expense, to give a proper funeral. We commemorate milestones in our lives and celebrate life in death, even in times of mourning.

According to an interesting CNN report titled “The log goodbye: Why funerals are big in Ghana”, “Ghanaians can spend as much money on funerals as on weddings, sometimes even more”. The report estimated that “the average funeral should cost between $15,000 and $20,000 (approximately N7,000,000 to N10,000,000).”

This culture is no different in South Africa. Reports suggest that the average funeral cost is around R26,875 (about 1,000,000 naira). Similarly, in Kenya, a funeral cost starts at around $800. However, in Africa, where even the highest minimum wage is less than $200, grieving families are forced to take out local loans to arrange these dignified funerals.

Besides the weight of these costs, they also come at an unforeseen and ill-prepared time, leaving bereaved families numb with despair and debt. But then that’s the nature of death.

As many are beginning to dread this unknown hour and heavy truck culture, Leadway Assurance Company Limited, Nigeria’s leading insurer, has decided to create an insurance policy that ensures the preservation of Africa’s beautiful culture. A plan that helps take the headache out of cost and makes it possible to have those proper farewell events for deceased loved ones just the way we want them.

Leadway Family Benefit Plan Plus – for culture

Knowing that the death of a loved one is an unpredictable event, Leadway created the Family Benefit Plan Plus – FBPP (aka Funeral Insurance) to help families have a back-up plan that protects them from unnecessary bruhaha when the bell of the death rings.

Thus, the policy of the FBPP was designed keeping in mind our culture, firmly anchored in respect for the deceased. The Leadway Family Benefit Plan Plus puts families’ minds at ease, knowing that whenever the time comes for a final and eternal farewell, you can call on the organization to secure the funds necessary to arrange a farewell worthy of the lost loved one; grocery shopping for the grieving family and maintenance after the funeral. It’s as simple as that.

The policy covers you, your parents, your spouse and your in-laws. If the inevitable should happen, there is no reason to go into debt to say goodbye to the person you love. Leadway Assurance has the backs of the bereaved so they can grieve in peace.

To avoid “See Finish”

The Pidgin English term “see finish” simply means “see everything”. This translates figuratively to leaving your dignity completely bare for all to see. It’s a state of shattered self-esteem that becomes the result of being desperately broke and shamelessly looking for solutions.

This See-Finish moment is often the case for bereaved families caught off guard and empty-handed and are often forced to desperately seek funds for a funeral. People are disrespected as they go door to door seeking help to fulfill their last obligation to a loved one.

The Leadway FBPP policy ensures that its policyholders are assured that this type of lousy treatment does not happen to them in bereavement and bereavement.

To learn more about how Leadway can help you avoid “See Finish”, please visit or call the Leadway Insurance Helpline at 01-2800-700. You can also send an e-mail to [email protected] for professional advice or request a call back by visiting

We’re at your fingertips on our social media – @LeadwayAssurance on Facebook and Instagram, @Leadwayinsure on Twitter. You can send a DM, and we’ll get back with all the info you need.


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