2022-05-24 | NDAQ:ERIE | Press release


ERIE, Pa., May 24, 2022 /PRNewswire/ — A national representative survey by Erie Insurance found that a significant portion of U.S. drivers turned off or turned off features designed to make their car safer, in part because they found them annoying or inconvenient. A new analysis shows the estimated percentage and number of certain types of crashes that could have been avoided that year if drivers had left safety features on.

Specifically, he found that:

  • leave on automated emergency braking could have reduced front-to-rear collisions by 60%, resulting in 16,000+ fewer accidents,
  • leave on lane departure warning could have reduced the number of frontal single-vehicle crashes by nearly 14% 8,000 fewer accidents and
  • leave on blind spot monitoring could have reduced lane change accidents by 15%, resulting in approximately 1,000 fewer of these types of accidents.

The analysis also looked at the potential safety improvements that could be achieved if all cars had the safety features and left them on. For example, if all cars had automated emergency braking and drivers left it on, accidents could be reduced by 750,000.

Erie Insurance consulted the Insurance Institute for Road Safety analysis to raise awareness of the benefits of safety features and encourage drivers to use them. The IIHS looked at its data on the crash-avoidance effects of various features in combination with Erie Insurance’s survey data on the percentage of drivers who admitted to disabling or otherwise disabling these features. Data from the IIHS and Erie Insurance survey were released in 2020.

“We hope seeing the tremendous benefits of these safety features will encourage drivers to use them, even if they don’t like them at first,” said Jon Bloom, senior vice president of personal products, Erie Insurance. “It’s one thing to know intuitively that a certain feature makes driving safer, but it’s quite another to see the impact in hard numbers. These safety features can help prevent thousands of accidents. “

It’s easy to see why people might be tempted to turn off features they find distracting given that many drivers are rightly doing everything they can to avoid distracted driving, Bloom added. “But if drivers take the time to get used to the features, they won’t experience them as distractions and everyone will benefit from fewer accidents and safer roads,” Bloom said.

Even experts who welcome technological advances that improve safety admit that there is a period of adaptation.

“Every new feature in a car takes a bit of training to use. But when it comes to safety features, the data clearly shows that the time it takes is well worth it,” said Paul AtleyPh.D., professor of psychology at University of South Florida who has been studying distracted driving for more than two decades. “Even though I find my new car’s blind spot monitor overprotective, one helpful warning can mean the difference between a safe lane change and a near-miss.”

Click on here to see a ranked list of the 11 automotive technology features most turned off by drivers and why.

About Erie Insurance

According to AM Best Company, Erie Insurance Group, based in Erie, Pennsylvaniais the 11th home insurer, the 13th auto insurer and the 13th business insurer in United States based on direct written premiums. Founded in 1925, Erie Insurance is a Fortune 500 company and the 19th largest property and casualty insurer in United States based on the total number of net premium lines written. Rated A+ (superior) by AM Best, ERIE has more than 6 million policies in force and operates in 12 states and the District of Colombia. Press releases and more information are available at of ERIE website at www.erieinsurance.com.

Erie Insurance.  (PRNewsFoto/Erie Insurance) (PRNewsfoto/Erie Insurance)

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SOURCE Erie Insurance Group


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